Convertible, Laptops In High Demand In The Indian Market: Asus

Asus Previously Announced That It Will Increase Its Market Share To 23-25% By The End Of The Year

Asus Has Launched A New Line Of 4 Laptops In The Zenbook And Vivobook Series. The Devices Cost Rs 39,990 And Up

Taiwanese Technology Giant Asus Announced On Thursday That There Is Strong Sales Of "Convertibles" And Gaming Laptops In The Indian Market. Demand For Computer Devices Is At The Pre-covid Level, The Top Manager Said.

Arnold Su, Business Chief For Consumer And Gaming Computer Systems (System Business Group) Of Asus India, Quoted An Idc Report And Said The Company Had A 15 Percent Share Of The Consumer Computer Market In March 2020.

"Although The Figures For The June Quarter Are Not Yet Known, We Are Confident That Our Share Will Be At A Similar Level. Sales Of 2-in-1 Devices (Convertibles) Are About A Third Compared To Covid Before Covid 19. Gaming Is Also Growing Tremendously," He Added.

A 2 In 1 Laptop Or Convertible Laptop Can Be Used Both As A Laptop And As A Tablet. The Screen Is Often A Portable Tablet.

"In The Weeks After The Release Of The Lock, We Saw A Huge Demand For People To Work And Learn From Home. Many Users Watch Gaming Devices Because They Also Serve The Needs Of Entertainment," He Said.

In The First Two Phases Of The Blockade, Which Began On March 25, Retail Stores Selling Electronic Items Were Closed, While E-commerce Companies Were Allowed To Send Only Important Items Such As Food, Drugs And Health Products.

In The Next Two Phases, It Is Allowed To Sell Electronic Goods In Most Areas (Except Security Areas) Through E-commerce, Depending On Government Regulations.

In February, Asus Began Integrating Its Offline Retail Partners Into A Digital Platform To Help Them Connect With Customers.

"We Now Cover About 300 Retailers, Including Our Exclusive Stores And Premium Stores Where We Have A Promoter Of Our Management System.

"We Have Seen Potential Contributions Grow To 10,000 In June And 15,000 In July. The Conversion Rate Is 3-4 Percent, Which Is Very Good," He Said.

That Helps Offline Trading Partners Reach More Customers, He Added.

Asus Previously Announced That It Would Increase Its Market Share To 23 To 25 Percent By The End Of The Year And Take A Place Among The Three Largest Players In The Consumer Computer Segment In The Country.

Asus Has Launched A New Line Of 4 Laptops In The Zenbook And Vivobook Series. The Devices Cost Rs 39,990 And Up.